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Fiverr Business—

Fiverr Business is a Flexible Talent platform connecting teams with vetted freelancers in order to expand their in-house capabilities and execute every project. Each freelancer has been manually screened for domain expertise, experience, and professionalism.
Built for a rapidly changing work landscape, Fiverr Business enables teams to supplement long-term employment with on-demand expertise across all skills and industries.
Whether they need to keep track of projects, lineup freelancers for future work, or set up a shared team budget, Fiverr Business covers all outsourcing needs in one place.

Product Design Team Lead | 2018 - Present

Target Audience

Size: 10-500
Types: Mid-market companies
Personas: Marketing, Creative, HR, Operations
Annual Budget: $22,000
Monthly spend: $317

Main Challenge

Changing Fiverr's current perception from a small scale digital services marketplace to a flexible talent platform that connects teams with vetted freelancers in order to expand their in-house capabilities and execute every project.

Features & Services 
Team Collaboration

Build a shared network for fast team access to the freelancers you trust or want to work with.

Admin Control

Manage team permissions, budget allocation, and account spending with full transparency. 

Business Success Manager

From onboarding to talent matching, end-to-end guidance from dedicated Business Success Managers.

Project Management

Create dedicated Projects to organize orders, assign team members, and track progress.

Payment Solutions

Pay freelancers with a preferred payment method and budget shared by the whole team.  

Talent Lineup

Set up a team account to streamline freelancing activity and work together on projects.

Priority Support Chat

Start a live conversation with the support team to answer all burning questions.

Hire a Project Manager

Partner with a Project Manager to assemble a team of freelancers and manage the workload – from brief to completion. 

The facts
  • Repeat buyers: 72% of clients hire the same freelancer in multiple projects.

  • Trust concerns: 80% navigate to the freelancer profile page before making the purchase.

  • Hiring time: 67% of recruiters say it's harder than ever to find 
high-quality talent.

  • Talent retention: 2 in 5 employees are likely to leave a company within 
12 months.

  • Onboarding costs: Training costs for a $135K-salaried employee range from $67K to $287K.

User interviews insights
  • Refer to their 'Freelancers' as 'Team members'.

  • Didn't knew they can find multiple services and manage big projects on Fiverr.

  • Had trust concerns regarding the their delivery and access to their payment method.

  • Had a hard time to compare between freelancers and didn't knew which freelancer to choose.

  • Preferred to have more management and collaboration tools.

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